Mobile firms dominate spending on advertising

Research conducted for the first eight months of 2009 shows telcos top the list of the biggest spenders on TV and print ads

SEVEN of Cambodia’s nine mobile phone companies were among the top 10 spenders on print advertising in the first eight months, figures released to the Post by Indochina Research Wednesday showed.

The research, which tracks advertising spend based on published rate cards and does not account for discounts, showed a 30 percent drop in total advertising spending over the period from US$52.8 million in the first eight months of 2008 to $37.5 million. Click to read more...