Connecting in a crowded market

Despite the highly competitive nature of the Cambodian mobile-phone sector, Smart Mobile’s CEO Thomas Hundt says it’s still possible to build loyalty with customers in a developing market

Cambodia's mobile phone market has become increasingly competitive, and we've seen companies report reduced revenues in recent months. How have you been affected?As you rightfully said, it's a very tough market.

I suppose that the majority of operators are losing money at the moment - that is a matter of fact. We have not planned to earn money at this moment of time.

I mean, we launched in February, so, as a mobile phone operator, you cannot be expected to earn a profit after six months. Click to read more...